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Guide Overview

Marketing strategies word cloudGeneral Resources

The resources and search tools on this page can be used for a wide variety of marketing research projects and applications. Those resources are:

Guide Table of Contents

The pages of this guide have specialized resources for researching specific marketing topics. They cover researching:

Reference Sources

Reference sources are used to find background information as you start your research. 

Use these sources to find information on
  • Basic marketing concepts 
  • Overviews of techniques and strategies 
  • Examples of marketing campaigns 
  • Other foundational information


These are major multipurpose marketing research tools. They find a variety of market research reports, marketing news, guides for professionals, and scholarly research into marketing.


Books can take an expansive focus on marketing topics. They can provide deep overviews of marketing principles, strategies, and techniques; provide in-depth case studies; analyze brands and campaigns; overview marketing in relation to particular industries and consumers; and much more.

Find Books in the Catalog

Find Books through MOBIUS

Besides the books in our collection, you can also request print books from other college & university libraries in Missouri through the MOBIUS catalog, allowing you access to a much bigger collection of marketing sources.


These two databases have videos on marketing principles, consumer behavior research, analyzes of brands and campaigns, and social & ethical issues related to marketing & advertising. Videos can also be searched using the catalog.

Other Research Guides

Guides to other areas related to marketing.