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Mass Media: Background Information

Recommended research materials for investigating mass media topics. Included are materials for advertising, journalism, media studies, public relations, radio, and tv/video.

Books, E-Books, DVDs, Videos, Government Documents

Books are great background sources.

  • Use the Kent Library catalog to find Kent Library ebooks, books, reference books, government documents, DVDs, and more.
  • Search millions items.  Expand your Search to MOBIUS to locate & request books at college and university libraries throughout Missouri and beyond.  It's free! 

Browse for Books

Browse the Library's book shelves by Dewey Decimal call number.

070s   journalism, publishing, news media
302s   includes mass media, & interpersonal, small group, & visual communication
303s   intercultural communication
306s   political communication
342s-345s   freedom of the press, mass media law
384s   broadcasting
650s   advertising, organizational communication, public relations
740s-770s  drawing, painting, graphic & computer art, photography

791s   tv, radio, film, video
808s   rhetoric, public speaking

 

E-Reference Book Databases

Reference Books - Print and Online

Encyclopedias and other reference works are an excellent place to start a research project or simply learn more about a particular topic.

Use these books to -

  • find background information about your topic,
  • place your topic in a larger context,
  • discover basic facts and statistics about your topic,
  • get a list of other useful works you might want to consult.

Access the following and more via Kent Library.