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Marketing

Databases

Many of the library business databases have subscriptions to proprietary market share research. This section has recommended databases and instructions on how to search for just market share research.

Market Share Reporter in Business Insights

Advanced Search in Business InsightsBusiness Insights includes market share research from Market Share Reporter.

To search just for market share research:

  1. Content Type dropdown menu set to Market Share ReportsGo to the Advanced Search, located bottom right from the search bar.
  2. Enter the market you want to look for in the search bars on the Advanced Search screen.
  3. Scroll down under the "Select Limiters" heading and change "Content Type" to "Market Share Reports."

IBISWorld

Example Major Companies chart from IBISWorldIBISWorld has industry profiles for US markets. To find market share information:

  1. Search for your industry by keyword or NAICS code.
  2. Select the report for your industry from the results.
  3. Each report has a "Major Companies" tab. This will include a chart with market share information and profiles of major companies in that industry that include their market share and major brands.

MarketLine in Business Source Premier

Business Source Premier contains US and global industry reports from MarketLine. Each report will have a section on market share and profiles of major companies.

  1. Publication Type limit in Business Source Premier with Industry Profile checked. Enter your industry into the search bar. Alternately, you can enter an NAICS Code under "Limit your results."
  2. Scroll down to the "Search Options" heading and below that to the "Limit your results" subheading.
  3. Find "Publication Type" under "Limit your results" and check "Profile." "Publication Type" should be in the right column. 
  4. Check the "PDF full text" box in the left column under "Limit your results."
  5. Click search.

Historical Data

Historical Data