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Marketing

Journals

Books

In addition to a catalog search, use these catalog subjects to find books and videos on consumer behavior and research.

Data Sources

Consumer Behavior 2017-2018 by Miller, Richard K. & Washington, Kelli D.
Call Number: EBSCO ebook
Publication Date: 2017
Survey data on consumer spending characteristics, behavioral responses, and preferences.

American Time Use Survey
Tracks the amount of time individuals are engaged in various activities such as leisure activities, working, eating & drinking, volunteering, etc.
Consumer Expenditure Survey
Ongoing study of American consumer buying patterns.